Portfolio

Work that had to hold in this city.

12 recent chapters: towers, festivals, hotels, motors, cups and a beach. Every one made in-house.

Nightline Developments · Launch

Nightline Residences

An immersive tower launch written for the waterfront — altitude before the floors existed.

View project

Lumen Arts · Festival

Lumen Festival

A city-scale light festival that treated architecture as a collaborator, not a canvas.

View project

Qasr Al Bahr Hotel · Social

Qasr Al Bahr

Always-on social for a palace on the water — hospitality without the stock sunset.

View project

Al Waha Hospitality · Campaign

Al Waha Season

A desert season for Al Ain — hospitality written for the mountain, not imported from the coast.

View project

Gulf Apex Motors · Launch

Gulf Apex

An EV launch that had to feel like speed, not a spec sheet.

View project

Saffron House · Brand

Saffron House

A brand world for a DIFC dining room — spice, silver, and no pastiche.

View project

Falcon Cup Committee · Sport

Falcon Cup

Campaign and matchday for a private cup that had to feel official without feeling distant.

View project

Atlas Properties · OOH

Atlas Towers

A skyline takeover for two towers that needed to own Business Bay for a fortnight.

View project

Dune & Tide · Opening

Dune & Tide

A beach-club opening that joined the shoreline instead of fencing it off.

View project

Noor Collective · Culture

Noor Ramadan

A Ramadan programme for the city — light, gathering, and no imported template.

View project

Silk Route Retail · Retail

Silk Route

A retail festival that had to feel like a reason to go out, not a discount code.

View project

Ridge Line Outdoor · Campaign

Ridge Line

A regional outdoor campaign written for wadis, not borrowed wilderness.

View project