All work
Silk Route Retail · 2024 · Dubai
Silk Route
A retail festival that had to feel like a reason to go out, not a discount code.
The brief
Shopping calendars compete with the city. This one had to look civic.
What we made
Identity, media, and activations. The route as a motif, not a shout.
After
A mark that could live in malls, metros, and night-time Dubai.