Strategy & Consultancy

Insight before the idea.

We start with the problem, not the pitch. Strategy, creative, media and live sit in one room from day one — so the brief is something the work can actually beat.

Next Ads is a Dubai independent. We brief brands that have to feel precise in Arabic and English, luxury in a mall and honest on a phone. We interrogate audiences, competitors and the cultural moment, then write the line the campaign has to live up to.