Studio
The room the work comes from.
Leadership, creative and content — in-house in Dubai.

CEO
Syed Umer Sani
The brief starts here. Syed Umer Sani leads Next Ads for brands that need Dubai craft without a holding-company maze — one room, one idea, through to the night.

Partner
Sunaina
The work stays in the room. Sunaina holds the studio close — the people, the pace, and the standard the night has to meet.

Creative Director
Priya Sharma
The idea has to hold in the room and on the skyline. Priya shapes the work until it feels inevitable — then production and content carry it.

Content Head
Kim Chun Lee
Stories in Arabic and English. Social, film cutdowns, and the line that has to hold in the feed.