All work
Gulf Apex Motors · 2024 · Dubai
Gulf Apex
An EV launch on film and outdoor — speed, not a spec sheet.
The brief
Electric can read as quiet. The first impression still had to lean people forward.
What we made
A night-drive film, OOH, and a reveal planned with the same team.
After
An unproven name on the city’s most expensive canvases, without looking rented.